Sadi Kara Zade brings inclusivity and style to global fashion

Sadi Kara Zade’s journey from being a young model in Azerbaijan to an influential figure in global fashion showcases a career built on resilience, vision and talent. Starting at 16, when she was scouted online, Kara Zade quickly made a name for herself in Azerbaijan. Her earlycareer included prominent roles in Azerbaijan Fashion Week, where she worked with leading designers, setting the stage for her international ambitions.

Relocating to the United States, Kara Zade expanded her career with collaborations in Los Angeles and New York. Zade is now managed by Marlon Stoltzman, who has over 20 years of experience with IMG Models and currently manages famous names like Candice Swanepoel and other prominent models. Her work in iconic campaigns for American and European brands was published in various fashion magazines.

Dress: Jason Wu

 Shoes: St. Agni

Photo: Stepan Filenko

Stylist: Hannah Krall

Hair: Sevil Tai

MUA: Shoko Sawatari

Her work has challenged the traditional norms of the industry, contributing to an ongoing conversation about diversity. In 2023 a Fashion Spot report noted that only 43% of models in major campaigns were women of colour, reflecting the gaps in representation. Zade’s contributions are helping to shift this narrative, introducing fresh perspectives into the mainstream fashion conversation.

In her words, «Fashion is about breaking barriers. Whether it’s on the runway or behind the scenes, I want to represent creativity that reflects the world’s diversity».

Contributions to diversity and representation

Kara Zade’s role as one of the first Azerbaijani models to succeed in the American fashion industry has made her a prominent advocate for cultural inclusivity. With a focus on representation, she brings fresh perspectives to her projects, reflecting her commitment to showcasing underrepresented cultures.

Dress, shoes: Tom Ford

Photo: Stepan Filenko

Stylist: Hannah Krall

Hair: Sevil Tai

MUA: Shoko Sawatari

Her collaborations include working with Bronwyn Footwear, a brand with a strong presence in the Oceania market, as well as editorial projects with famous photographers that emphasise both creativity and diversity. Campaigns shot by Clara Pufundi, featuring Kara Zade, have been celebrated for highlighting inclusive storytelling and bridging global fashion trends with local aesthetics. These projects underscore her ability to connect with and influence diverse audiences in the fashion industry.

Beyond her heritage, her portfolio reflects adaptability and depth. From editorial shoots with world-renowned photographers to high-impact commercial campaigns, Kara Zade’s work resonates across styles and audiences.

Fashion and sustainability

Sustainability is becoming a central theme in fashion, with a projected 12% annual growth in ethical fashion by 2025. Kara Zade has aligned herself with this movement, advocating for mindful practices and collaborating with brands that prioritise environmental responsibility.

Dress, belt, shoes: Sportmax

Photo: Stepan Filenko

Stylist: Hannah Krall

Hair: Sevil Tai

MUA: Shoko Sawatari

Her campaigns with eco-conscious labels have demonstrated her dedication to meaningful partnerships. By using her platform to amplify sustainability, Kara Zade contributes to shaping a more ethical and inclusive future for fashion.

«Fashion is an expression of who we are», she says. «I want it to inspire change, not just in style but in how we treat our world».

From runways to design

Kara Zade’s aspirations extend beyond modelling. With plans to launch her own fashion line, she aims to combine her experiences on international runways with her passion for design, creative direction and photography. Her vision for a brand rooted in inclusivity, innovation, and sustainability aligns with shifts in global consumer preferences towards more personalised and responsible fashion.

Her educational journey, which includes classes at Parsons School of Design and the LVMH course, further reflects her dedication to this next chapter. Combining her knowledge of history with her expertise in fashion, Kara Zade seeks to craft a line that tells stories through clothing, bridging cultures and fostering collaboration.

A legacy of impact

Kara Zade’s career is a testament to the evolving narrative of global fashion. She has opened doors for other models from underrepresented regions by breaking into the U.S. and Australian markets. Her work inspires younger generations to see opportunities beyond their immediate environments.

Dress: Meruert Tolegen

Shoes: Aquazzura

Photo: Stepan Filenko

 Stylist: Hannah Krall

Hair: Sevil Tai

MUA: Shoko Sawatari

While her journey is still unfolding, her influence is already being felt. Through her modelling, advocacy, and future ambitions, Sadi Kara Zade represents a new wave of fashion professionals reshaping the industry into a space where diversity and creativity thrive.