THIS IS IT — the superyacht that stole the spotlight in Cannes

The ultra-futuristic superyacht THIS IS IT, owned by Greek entrepreneur Tasos Papanastasiou, stole the spotlight at the 2025 Cannes Film Festival, quickly becoming the epicenter of the most exclusive and talked-about celebrity gatherings. With a guest list featuring Hollywood A-listers, global influencers, top-tier brands, and entertainment power players, the yacht was undeniably the social heartbeat of this year’s festival.

Strategically anchored just off the Croisette, THIS IS IT — renowned for its avant-garde design and often described as a «spaceship on water» — drew daily crowds of media, fans, and festival-goers. Hundreds gathered in hopes of catching a glimpse of its sleek silhouette or the A-list celebrities seen boarding and disembarking.

The yacht set the stage for several high-profile events, including the explosive Ray-Ban x A$AP Rocky party, celebrating Rocky’s debut as the brand’s new Creative Director. The guest list read like a who’s who of pop culture, with appearances from Rihanna, Jeffrey Wright, Barbara Palvin and Dylan Sprouse, Paul Pogba, Jameela Jamil, Romee Strijd, Alton Mason and more.

Adding to its prestige, THIS IS IT also hosted an exclusive gathering organized by Creative Artists Agency (CAA), the world’s premier talent and entertainment agency. With a clientele that includes Tom Cruise, Tom Hanks, Sean Penn, and Steven Spielberg, CAA brought together some of the most influential figures in global cinema for a night defined by discretion and high-level networking.

With its high-profile presence and boundary-pushing design, THIS IS IT has solidified its reputation as the ultimate «Yacht of Celebrities» — a floating destination where design innovation, luxury, and cultural relevance converge.

Already one of the most photographed and discussed yachts in the world, THIS IS IT continues to redefine what a superyacht can be — not just a vessel, but a masterpiece of art on water.

Byline: Andrea Winters