Where beauty speaks softly: a conversation with Willie Huang

Willie Huang is a New York-based make-up artist whose work spans fashion, film, and music videos. His approach blends technical precision with an instinctive, emotionally driven touch. Working in a city defined by creative energy and cultural exchange, Willie continues to shape his voice through collaboration, exploration, and a steady belief in make-up as a subtle but powerful form of storytelling.

In this interview, Willie shares how his journey began, what continues to inspire him, and how he brings his vision to life across different creative worlds.

What were your early impressions of beauty?

My impression of beauty was initially inspired by advertisements on billboards, commercials on TV, and fashion show reports in printed magazines. They were also influenced by the way my parents styled themselves, as well as how they styled my little sister and me.

What inspired your move to New York?

TV shows, fashion shows, and limitless opportunities.

How has working in New York influenced your style or exposed you to new ways of thinking about beauty?

New York has a mixed culture. From assisting different professional make-up artists to collaborating with photographers from different countries, working in New York has made me more open-minded and inclusive in my approach to beauty. It has encouraged a mindset that values diversity, innovation, and self-confidence.

Can you recall the first shoot or project where you felt, «This is where I belong»?

The first shoot where I felt, «This is where I belong,» was one that allowed me to fully immerse myself in the creative process and collaborate with a team that shared my passion for artistry and storytelling. It was the first time I experienced a sense of flow, where every detail — from concept to execution — was just right. The energy on set, the trust among the team, and the freedom to experiment made me realize that this environment was exactly where I wanted to be.

How would you describe your creative process and aesthetic?

Firstly, I focus on storytelling and emotions. I ask myself what I want to accentuate; from there I play with color and texture. Integrating others` ideas in a collaborative effort is very important. Ultimately, I strive for work that feels thoughtful, elevated, and distinctly personal, reflecting both my vision and the individuality of each project.

How did you begin working with special effects?

I`ve always known I love doing special effects make-up, so I went to Make-Up Designory and completed the Master’s Program. Most of the time, I feel that the freedom of creativity in special effects make-up is limitless.

You’ve worked across fashion, editorial, and film — how do you adapt your artistry to suit each environment?

Across all three environments, it stems from being curious, observant, and responsive. I draw inspiration from my surroundings, understand the intention behind each project, and tailor my techniques to fit the specific medium and audience — as well as the way I think and feel at the moment.