How Gym Plus became Australia's trusted name in home gymnastics equipment through its MEMAX Line

Gym Plus, the Melbourne-based equipment maker, has quietly become a well-known name in home gymnastics across Australia. It didn`t get there through big advertising campaigns or celebrity endorsements.

Instead, it built its reputation the simple way: by making equipment that holds up over time, in garages and living rooms across the country, from suburban Melbourne to regional Western Australia.

Home Training Has Changed

Home gymnastics equipment has become a lot more common in Australian households in recent years, and Gym Plus`s MEMAX line has been part of that shift. More families are setting up dedicated training spaces at home, whether to supplement club sessions or simply give kids somewhere safe to be active.

The range covers a young gymnast`s progression from first steps to advanced skills. Beginners often start with the MEMAX Beginner Folding Balance Beam or the MEMAX Air Roller, before moving on to the MEMAX Adjustable Gymnastics Balance Beam 3M or the MEMAX Foldable Training Bar as their confidence grows.

A Bar Built to Fold Away

The MEMAX Foldable Gymnastics Training Bar, designed for gymnasts roughly aged five to twelve, folds away in about thirty seconds. It has a fibreglass horizontal rail and a powder-coated steel frame, which has helped it build a reputation for being sturdy and reliable. Spring pin knobs let parents adjust the bar`s height, so a child can keep using the same bar as their skills improve.

The company describes it as the strongest, most stable foldable bar in Australia. For families wanting a complete setup from the start, the MEMAX Gymnastic Junior Training Bar Set bundles a bar with a mat, while more advanced athletes can step up to the MEMAX Advanced Gymnastics Training Bar or the MEMAX Advanced Gymnastics Bar & Mat Set.

Built for the Next Stage

As kids progress further, the line extends into more specialised equipment. The MEMAX Gymnastic Elite High Bar and the MEMAX Elite Uneven Bar are designed for older or more experienced gymnasts working on higher-level skills, while the MEMAX Pro Hard Wood Wall Bars support strength and flexibility training.

Smaller training aids round out the range, including the MEMAX Parallette Bars for handstand and push-up work, the MEMAX Gymnastics Handstand Floor Bar for pirouette practice, and the MEMAX Gymnastic Octagon Tumbler for tumbling drills. The MEMAX Kids Indoor Trampoline with horizontal bar rounds things out as an option for younger children still building coordination and confidence.

Coaches and Athletes Use It Too

Gym Plus didn`t build its reputation overnight. A number of gymnastics clubs, including Zodiac Gymnastics, Skylark Sports, and JETS, use MEMAX equipment, and coaches tend to be careful about what they trust with young athletes. Several Australian Olympians have also used the brand`s gear, which says something in a sport where equipment safety really matters and margins for error are small.

These kinds of endorsements from clubs and elite athletes usually come down to product quality rather than marketing, and they`ve helped build confidence in the MEMAX name among parents shopping for the first time.

From a Perth Garage to a National Brand

The company`s origins trace back to founder Lois Xie, who launched Gym Plus from a small garage in Perth in 2019. The idea reportedly took shape a few years earlier, after Xie noticed Australia had never won an Olympic medal in artistic or rhythmic gymnastics and wondered whether a lack of safe, reliable home equipment was part of the problem. "I thought, this doesn`t make sense," she said of that moment.

Xie, a former financial auditor at Ernst & Young, has described handling much of the early business herself before the company grew into what is now described as an eight-figure operation serving thousands of homes, schools, and clubs. Warehouses in Melbourne and Perth help keep delivery times shorter across the country today.

Built to Last

None of this means Gym Plus is beyond criticism. Much of this account draws on the company`s own materials, and claims like "leading" or "fastest-growing" reflect the brand`s framing of itself rather than independent verification. Still, the pattern is fairly clear: gymnastics clubs keep ordering from the brand, some Olympians use its gear, and plenty of Australian families rely on it at home.

That`s a fairly steady, unglamorous kind of success story, and it`s why Gym Plus has become Australia`s trusted name in home gymnastics equipment, with the full MEMAX range built to support a young gymnast at every stage.

Byline: Aicila Edwards.