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Американці охоче приймають штучний інтелект у своїх авто, але окремі функції викликають у них роздратування
Artificial intelligence has been steadily weaving its way into everyday life, from the phones in our pockets to the services we rely on daily. The auto industry has been no exception, and AI-driven features are now shaping how people interact with their cars.Α new study from J.D. Power has found that while some of these features are being well-received by consumers, there are many others that need work before they actually start adding to the ownership experience.Read: JLR Is Now Using The AI Damage Scanners That Hertz Customers HateAs part of an expansion of its annual U.S. Tech Experience Index (TXI) Study, J.D. Power looked at seven AI-based technologies that should, in theory, enhance the driving experience. Among them, one of the clear successes is smart climate control, which automatically manages heating, ventilation, and air conditioning to balance comfort and efficiency.Smarter Comfort in ActionThe study found that owners using these systems are now reporting 6.3 fewer problems per 100 vehicles (PP100) than before, a meaningful improvement. These systems also provide a much-needed workaround for the growing number of cars that have moved climate settings into touchscreen menus instead of physical buttons. J.D. Power’s broader studies back this up, noting that smart climate controls are now boosting both vehicle quality scores and customer satisfaction overall.Other AI-based systems are also showing promise, such as smart ignition and driver preference modes. In-vehicle shopping and payment systems also drew attention, with 62 percent of owners expressing interest. So far, the most common uses are paying for fuel, tolls, parking, or EV charging, but past designs have struggled with clunky menus and limited apps. According to the study, the next generation could succeed if automakers focus on simple, quick purchases tied directly to the driving experience. Blind spot cameras stand out as one of the most appreciated technologies, with 93 percent of drivers saying they use them regularly and 74 percent wanting the feature in their next vehicle. Models equipped with blind spot cameras also tend to sell faster than those without, underlining just how valuable the technology has become.Features That Miss the MarkBy comparison, several other AI-based tech features could be improved. For example, J.D. Power concluded that car wash modes becoming increasingly prevalent across the market have lots of room for improvement. These models automatically prepare a vehicle to go through a car wash, but it was found that this mode is often buried within the infotainment system, and 38 percent of owners say they need better instructions on how to use it.Similar, recognition technologies remain a sticking point, posting the highest problem rates in the study. Biometric authentication alone averaged more than 29 issues per 100 vehicles, while touchless or hidden controls and direct driver monitoring each saw more than 19.“Smart technologies appear to not only anticipate the driver’s needs but also reduce the cognitive workload and some of the difficulties that drivers face with digital systems,” said Kathleen Rizk, senior director of user experience benchmarking and technology at J.D. Power. “Ultimately, what matters most to vehicle owners—and therefore to automakers and suppliers—is how useful the technology is and whether it enhances their driving experience.”Which Brands Are The Best For Tech?The study also compared automakers on their overall use of technology. Genesis once again led the pack, taking the top spot for the fifth year in a row, with Cadillac and Lincoln following behind. The premium segment’s average score was lifted to 671 with Tesla and Rivian included, but both were excluded from the rankings since they did not meet the study’s award criteria. Even so, Tesla posted a standout score of 873 and Rivian followed with 730, according to J.D. Power.